Refer users to new products to generate more revenue
Referrals is a feature of AdSense that allows you to increase your revenue while increasing your users' awareness of useful products and services. By adding a referral button to your site, you can direct users to products like AdSense, AdWords, and Firefox with Google Toolbar. When your referral connects a user to one of our referral products, you can generate more earnings while helping new web publishers improve their internet experience.
This makes it easy to add a referral to your site in minutes. Note that the referral products available to you may vary depending on your location or language - you can find a full list of the referral products available for you by visiting the Adsence set up tab and choosing Referrals as the product.
This site recommand this Referral products for there site.
Wednesday, May 9, 2007
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Monetize Your Blog
If you've read any press in the last year, you've probably come to the same conclusion we have: blogs are here to stay. In fact the number of Internet users already reading blogs and blogging themselves may shock you.
In fact the number of Internet users already reading blogs and blogging themselves may shock you. According to a report entitled "State of Blogging" published by Pew Internet & American Life Project (January, 2005):
One quarter of all Internet users read blogs - roughly 32 million American adults.
9% of all Internet users say they've created a blog.
American young adults, classified as ages 18-29, are most actively involved with blogging. 19% have created blogs and 36% read them.
18% of Internet users over 50 years of age read blogs.
Men and women are represented nearly equally in the blog-reading population.
So the audience is definitely there, but what are they reading? Everything under the sun, from plastic surgery to biking across New Zealand. Closer to home, blogs track performance marketing strategies and the opinions of a host of online marketing professionals. The point here is that you've got a great deal of people reading a great deal of highly-targeted content.
So now it makes sense to ask: can publishers effectively monetize one of the Web's last vestiges of traditionally marketing-free content to reach these tantalizing audiences? Should they? The debate is raging all over the Internet and can be best followed on, well, blogs. Some might call it greedy or sacrilege, but we think blog advertising is a line worth crossing assuming that we, as publishers, can find ways to include contextually relevant affiliate ads that provide value to blog readers. After all, hosting and ISPs don't pay for themselves!
Lawrence Lee, president of Zoundry.com, developer of a blog monetizing tool for publishers, shares his perspective below:
"We're seeing two types of bloggers.
The first are bloggers who are writing for their friends and family. Given that they already have a trusted relationship, credibility around product recommendations is a non-issue. In a sense, friends and family can reward publishers for learning about new, often niche, products they wouldn't have learned about otherwise.
The second [group] are people who don't necessarily call themselves bloggers, or view themselves as journalists. They are just using the simple tools of blogging to publisher Web sites without having to learn HTML, so they don't have credibility issues around monetizing their blogs either."
So let's assume you fall into the categories above or that you're on board with blogging. Now it's Advertising 101, folks: know your audience and target your ads accordingly. Beth Kirsch, senior marketing manager at Audible.com and affiliate marketing veteran, says "You have to be extremely strategic - matching the context of the blog to the product is the key. It's tricky, but can be a wonderfully effective channel when done well."
In other words, one can't simply throw up an apparel advertiser's banner in the middle of a blog about the experiences of a Commission Junction publisher and expect to generate commissions. However, placing a text link for a hosting offer in the space where you describe your costs as a publisher or a placing a $50 off at Yahoo! Search Marketing ad when blogging about SEM are both contextually relevant and valuable to readers.
If you're already blogging, chances are there are plenty of Commission Junction advertising programs that match your content and audience. Take the lead of companies like blog search engine Blogdigger, who announced its version of a geo-targeted blog search feature recently, and implement your unique, lucrative take on blogs today!
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